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TikTok is introducing a new feature that enables them to lessen the volume of AI-made content appearing in their timelines. This step comes as the service announced that it currently hosts more than 1 billion AI videos.

Trial and Implementation

The new functionality is in a pilot phase over the coming weeks before a global release. This advancement aligns with a increase in AI content, driven by recent video-generation tools.

AI Content on Other Platforms

Recent reports that approximately 10% of the quickest rising content creators on a competing service exclusively feature content made by AI. A large amount of this content is deemed low-quality AI content, a phrase for inferior, factory-style content that is typically illogical or surreal.

Based on user feedback that numerous viewers enjoy content created using AI tools, ranging from AI artwork to informative clips, and we intend to provide users the ability to see more or less of that, based on their own likes,” commented a platform representative.

AI on the Platform

TikTok disclosed that there are presently over a billion videos on its network identified as made with AI. Overall, in excess of 100 million pieces of content are submitted to the platform every day, making AI content a limited portion of its overall inventory.

User Control Features

Users will be capable of decrease or raise the amount of AI content they watch by opening the content preference option in the app and selecting AI-made media. Other topics that can already be controlled under the tool include current affairs, clothing, aesthetics, and movement.

AI Disclosure Rules

TikTok’s guidelines mandate content makers to label “realistic” artificially created content, and it forbids dangerous deepfakes of public figures or crisis events. Any believable AI video that is without a tag can be deleted under its community policies.

Additionally, the platform will now add an “AI-made” label to content created with its own AI tools, or detected by an cross-platform project for spotting artificial media. This action is intended to deter users from seeking to circumvent the tagging system.

Educational Initiatives

The platform is also launching a two million dollar awareness program for experts and groups to develop informative material about responsible artificial intelligence. This project will assist charitable organizations specializing in educating coding and technology.

Moderation Strategy

TikTok has justified its content review process, during discussion over intentions to cut jobs for hundreds of content moderators in the UK. It is set to eliminate 439 jobs in its trust and safety department in London, with labor groups and digital protection specialists raising concerns that humans are being replaced by automated systems.

A senior executive stated that human moderation would continue to be important, but AI can safeguard staff by removing the most distressing content prior to it has to be seen by people. The company stated a notable drop in explicit and harmful content reviewed by content reviewers over the previous year due to reliance on its automated systems.

It is vital to balance humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we also think it’s highly necessary to limit contact with harmful content as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”